Tips for Selling Wine Online

October 13th, 2014 @ 08:07am Stephen Mutch Ecommerce 0

Great. You got a potential customer to your online shop. Now what? How do you make it as simple as possible to capture that sale? - Make it easy to buy: Most wineries have websites and offer visitors the ability to purchase their wines online but how easy do you make it to create a purchase? - Easy to find what they are looking for: Create easy to understand menu items and categories so visitors know exactly where to go to find what they are looking for. Place your wines in categories that your visitors will understand. Red, whites, sweets etc so visitors know where to find the wines they are looking for. Also, use something like shop or purchase for your main menu item so users know where to find the shop.

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