Why I built the wine industries first fully integrated direct marketing solution.

October 1st, 2014 @ 06:18am Stephen Mutch Updates 0

I have been helping wineries with their websites and direct marketing efforts since 2006. I started at IBG and had the opportunity to work with all different types of wineries. From the small independent wineries to the enterprise brands and everything in between. I struggled to find the right solution for my clients. Some were too big and offered too many features that overwhelmed our clients. Others had the tools that might work for now but clients would outgrow the solution and have to migrate to another platform. Smaller solutions constricted the wineries growth by not having the sophistication or feature set that enabled wineries and helped them grow their business. The larger ones where expensive, clunky and difficult to use and required a significant dedication of resources to get the site launched and then an ongoing effort to keep it up to date. Nothing seemed to be a good short and long term solution.

Read More

Twitter Is Working on the Ability to Purchase Directly in Twitter.

September 19th, 2014 @ 01:13am Stephen Mutch Mobile 0

Earlier this month, Twitter announced it is "testing a new way for you to discover and buy products on twitter". The idea is that as you scroll through your twitter feed, you will see a tweet with a product and you will be able to purchase with just a few clicks

Read More